88% sureThese words were traced back to where they first appeared. That source is listed below.
What turned up
Poor Richard's Almanack (aphorism #617). Honest lineage note: the sentiment traces to the ancient Latin maxim 'esse quam videri' (be, rather than seem); this is Franklin's own printed phrasing.
Work
Poor Richard's Almanack
Occasion
1733-1758 · Philadelphia · annual almanac aphorism
Sources checked
en.wikisource.orgChecked using claude-sonnet-5, 21 August 2026aphorism #617, fetched and confirmed
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